History

IF THESE MATTRESSES COULD TALK

They’d probably start with a few spellbinding stories about their voyages aboard luxury cruise ships back in the early 1900s—including a one-way trip on the Titanic. (It’s true. Some of our mattresses are at the bottom of the Atlantic.) Or maybe they’d tell us how they blushed a little whenever Eleanor Roosevelt sang their praises on the radio. Pick any point on a timeline of the past 140 years, and you’re likely to find an interesting piece of Beautyrest history. That’s how it goes when you’re one of the oldest mattress companies in the industry.

But just because we've been around for more than a century doesn't mean we're stuck in the past. We've always been at the forefront of technology. We’ve never stopped innovating ways to help you sleep better, and we never will.

1870

From Wisconsin cheese boxes to bed coils

It all starts with Zalmon G. Simmons, a Wisconsin-based entrepreneur and former cheese-box manufacturer. Simmons establishes the Simmons Bedding Company and sets out to build a better, more comfortable mattress. Things really speed up in 1900, though, when a guy named James Marshall patents the first wrapped coil spring. These springs are definitely more comfortable, but also expensive to make by hand—so at first they can be found only on luxury liners (such as the Titanic).

1925

This machine is something else

John Franklin Gail, Simmons’ top engineer, designs a machine that coils wire and inserts it into fabric sleeves, thus generating the unique Pocketed Coil design that forms the basis of the Simmons Beautyrest mattress. This process made the most comfortable and durable mattresses in the world affordable for the masses, democratizing comfort for the world.

1927

First Lady Approved

Eleanor Roosevelt is featured in print advertising for the Simmons® Beautyrest line and collection. She continues to be an advocate through her radio show into the 1930s.

1958

A new kind of royalty

Simmons becomes the first mattress company to introduce the king and queen size mattresses.

1995

Don’t try this at home

“The Bowling Ball Mattress” campaign dramatically illustrates how one person’s movement on a Simmons Beautyrest mattress is less likely to disturb the other person.

1999

The real reason guests return

Simmons creates a Heavenly® Bed for Westin® Hotels and Resorts, and soon guests from around the world are experiencing the joys of sleeping on Beautyrest Pocketed Coil® springs.

2000

Don't Flip Out

Beautyrest introduces the first “No-Flip” mattress—and the rest of the industry scrambles to follow.

2003

These springs are no mere fling.

Continuing our legacy of Pocketed Coil® innovation, we develop and launch Advanced Pocketed Coil® springs—triple-wrapped, high-carbon steel springs that offer strength, motion separation, conformability and durability.

2005

Who doesn’t love a little drama?

It’s a dramatic way to showcase motion separation on a Beautyrest mattress, but people love it. The “Bowling Ball” television commercials are back by popular demand.

2006

Hello, gorgeous

Beautyrest introduces Beautyrest Black®, a new luxurious line of mattresses featuring opulent fabrics and foam layers as well as stronger, motion-dampening coil spring technology.

2007

Memory can always be improved

Our ComforPedic® mattress takes memory foam to new heights with The Better Memory Foam™, which features the perfect body-conforming combo of soft comfort and firm support.

2008

Best of Both Worlds

We pioneer the first hybrid mattress in the industry by fusing memory foam and Pocketed Coil® in our Beautyrest NxG™. The best of both worlds really is possible.

2011

Again with the coils (it’s kind of our thing)

We call it Beautyrest Smart Response® Pocketed Coil technology—and the revolutionary shape of these new coils provides motion separation, conformability, individualized back support and pressure relief.

2012

Taking charge with Beautyrest Recharge®

We want everyone Living Life Fully Charged®. Enter our Beautyrest Recharge® Technology—a pioneering combination of AirCool® Memory Foam, legendary Smart Response® Pocketed Coil® technology and our proprietary AirCool Design.

2014

Ready. Set. Get Your Beautyrest®

The Beautyrest Recharge transformation is complete—each mattress perfectly calibrated for sleep that fully recharges you. So you can Get Your Beautyrest®.

2017

THE FUTURE IS HERE

We released Beautyrest Sleeptracker®, a sleep monitoring device that pairs with any mattress or foundation to turn your bed into a smart bed. This patented stand-alone device can track a broad range of factors affecting sleep for two users simultaneously -- a first for the industry -- empowering users to take control of their sleep in order to reach their full potential during the day.

2018

WE’VE GOT YOU COVERED

We know there’s more to great sleep than just mattresses. We announce Beautyrest Complete™, a collection of pillows, mattress covers, and pillow covers designed to pair with Beautyrest mattresses to enhance comfort, breathability, giving you your best sleep yet.

2018

BE MORE AWAKE

Beautyrest is serious about sleep. While the rest of the category fights over comfort and convenience, we’re busy focusing on pushing the boundaries of sleep to give you the tools you need to unlock your potential. Our new brand campaign reveals a truth we’ve been practicing since the very beginning: that we don’t just make mattresses so you can get better sleep. We make them so you can Be More Awake™.